DIA Associates

At the core of our approach is the firm conviction in the transformational power of analytics to drive measurable results and sustainable competitive advantage for our clients. The recent years have seen explosion in information and ways to analyze it. The mere access to mountains of information and arsenal of analytical approaches is not sufficient, however, to capture the wealth of opportunities. We help our clients to identify and capture opportunities in a systematic and rigorous manner and continue to evolve driving profit and strategic advantage. There are several ways we achieve that:

Marketing Analytics:
Profitable customer acquisition and retention are some of the most important drivers of overall enterprise revenue and profitability. We help our clients evolve from a) using standard data sources and b) leveraging traditional frameworks to using micro-segment profitability-driven approaches. As part of our approach we also leverage cutting-edge web analytics. We deploy dedicated teams of professionals who are carry in-depth knowledge of client business and data to ensure impactful and continuous support.

Risk Management:
Our teams carry significant experience in risk management including credit, fraud, attrition and prepayment risks. Our expertise ranges from developing superior predictive models to designing and implementing decision frameworks driving profitable customer auctioning.

Product Design:
Matching customer demand with product offering is key to enterprise profitability. There are a number of levers we use for optimal product design including pricing, line assignment, product bundling, plans configuration. We leverage sensitivity-based approaches to uncover the true customer preferences and demand for optimal mechanism and product design.

Revenue Enhancement:
Continuously leveraging opportunities to deepen customer engagement are also key to revenue growth. We have helped our clients significantly expand revenues using various levers – ranging from cross-sell and up-sell to collections enhancements

Web Analytics:
Using cutting-edge analytics on the wealth of online data we provide powerful solutions to our clients driving acquisitions, customer engagement and overall profitability. Among the unique aspects of our offering are the pragmatic results-oriented approach applied in traditional areas.